Birkenstock

Birkenfields NYC Activations

The Ask:

Bring the Birkenstock experience to life as we celebrate their IPO with the entirety of New York City.

“Take a Walk With Us NYC”.

The Answer:

“Our team brought the Birkenstock experience to life with the creation of outdoor "Birkenfields" pop-up parks across the city. These immersive parks provided New Yorkers a much-needed escape from their daily hustle and bustle.

Each of the four activations featured hundreds of trees and lush greenery, immersing visitors in a world that perfectly aligned with Birkenstock's core values and rich heritage”

Roles:

Lead Experiential Designer

2D/3D/Spatial Design + Visualization

Prop/Set/Ambassador Stylist

Due to breadth of the projects content, process work can be discussed internally.

Agency: Invisible North

Fabrication: Bednark Studios

Creative/Design Direction: Michi Ohira + Jeremy Correnti Wood

Lead Experiential Designers: Fredrik Lyon + Monica Feng

THE PLAYGROUND

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THE MEADOW

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THE EXCHANGE

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This was a Carbon Negative event.

All trees utilized by the Birkenfield experiences were donated to the New York City Department of Parks & Recreation. Proceeds from sales of exclusive merchandise benefited The Trust for Public Land’s QueensWay project, a 3.5-mile walking trail in development in NYC.