Apple Pavilion
Retail Experience Concept
Music moves us and visuals compel us. All around the world artists and directors are painting a picture of a life a bit more extraordinary. Apple Music has made a space for itself that has yet to elevate the “live” experience; however, that is all about to change.
The Apple Pavilion marks both Apple’s first dedicated space to their Music products as well as their groundbreaking into a new continent: Africa. A retail experience uniquely remixed to each visitors tastes aiming to reignite interest in the format and encourage a healthier cyclical relationship between the brand, artist, and listener.
The Ask:
Develop a spatial experience for Apple Music, shining a spotlight on bringing the visuals behind the music to life and revitalizing the B2C “experience”.
The Answer:
Current brand touch-points are ephemeral and burdensome to the public’s growing immersion fatigue. In order to reach a broader global audience Apple will need to expand into new territories.
Apple Pavilion is a conceptual retail environment that aims to utilize spatial computing to improve the user experience and lessen fatigue derived from unmanaged hyper stimulation.
Roles:
Concept Ideation + Development
Creative/Design Direction + Visualization
Spatial Planning + Visualization
Pavilion
Song: “Remember” by KATIE
Audio/motion reactive element design. Original video via AXIS.
Project in progress. See process book for mid-scope overview.